O PCC na Faria Lima - O Assunto #1544

Best city for digital nomads: average temperature, cost of living, and good internet lead Rio to top international ranking

The loteria ni?o 2021city of Rio de Janeiro came out on top of the list of ten most sought-after winter destinations for digital nomads, according to a study published by the Aviation Direct portal. The publication was cited in the sixth edition of the electronic magazine "Tourism Trends" developed by Brazil's Ministry of Tourism in partnership with Embratur, and released last week. The magazine gathers a series of articles and publications from internationally recognized news portals and consultancies in the sector, providing analyses of the year's main travel trends. In the category preferred by digital nomads—professionals who work remotely without a permanent residence — Rio ranks first, ahead of Bangkok, Thailand, and Buenos Aires, Argentina. Factors such as average temperature, internet quality, and living costs were decisive for this outcome. Cristiano Borges, curator of the electronic magazine, elaborated on the compilation process. — The magazine includes publications that are prominent in the sector and use recognized consultancies. In the case of the destination for nomads, the study identifying Rio as the world leader analyzed factors such as cost of stay and living, average temperature, internet speed, and even safety. Rio came first, with a low cost of living from a foreign perspective, pleasant average temperature, and good internet quality — explained Cristiano Borges, curator of the publications and an Embratur official. The entry of digital nomads into Brazil was regulated in 2022. Since then, there has been a specific visa for these professionals: temporary, allowing up to one year of residence in the country, in addition to offering discounts at hotels accredited with the city government. Traveling with his wife and a two-year-old daughter, Gon?alo Hall has been living in Barra da Tijuca, in Rio's West Zone, since December. Originally from Portugal, he is an entrepreneur at Nomad X, a consultancy focused on professionals who, like him, have chosen this lifestyle around the world. — This time we chose Barra da Tijuca as the place to stay. We are a family, and because it has a gated community and a community for our baby, we thought it was the best place for now. We have loved staying here. We've also stayed in Lapa and Laranjeiras, but I didn't love it — shared the businessman. The news comes during a week when the city of Rio becomes a gathering point for those who have adopted the world as their office, balancing tourism with remote work. This Wednesday and Thursday, Rio hosts The Nomad World (TNW), an event organized by the international community of these professionals with the support of the Municipal Tourism Secretariat (SMTUR-RIO). The city was also chosen by Sarah Rapp, a German who fell in love with Rio when she first visited as a tourist last year. She works for a global NGO and will stay for five weeks before heading to Miami. Along with Gon?alo, she is one of the professionals organizing the event. She plans to return to Rio in September this year to live for three months and already has her flight booked. — I was in Rio last September and completely fell in love with the city. There is a very special energy here and very talented people, all in the same place. You can have professional productivity and activities outside of work with new and old friends at the same time - she said, considering herself a global citizen. — I was born in Germany, lived in Malta for four years, have a house in Vienna, but I truly live around the world all the time. Approximately 300 participants have confirmed their attendance, 25% of whom are Brazilian. Over two days, the conference promotes debates on the future of digital nomadism, taking place at Maravalley, an innovation and education hub at Porto Maravilha. The discussions range from entrepreneurship to artificial intelligence and the future of remote work. — We are continuing the project to position Rio as the first digital nomad hub in South America, presenting the Cidade Maravilhosa as the most desired and prepared to welcome this audience. The concept is to experience Rio as a nomad for a week, and intensely — explained Daniela Maia, the municipal secretary of tourism, who participated in the opening event. One reason Rio is preferred by different audiences in Brazil and worldwide is the city's well-established tourism operation, according to Fábio Montanheiro, Embratur's data manager, who coordinates the research for the "Tourism Trends" magazine. — Rio is a city that has been in the international tourist's imagination for many decades. It is an extremely consolidated destination, not only in terms of foreign interest but also nationally. Receptive tourism agencies and the hotel market are extremely prepared to welcome international tourists. Tourists visiting Rio today have a satisfaction rate of 98% to 99%, showing interest in returning to Brazil — stated Montanheiro. Another trend observed in the city, according to him, is hybrid tourism, which combines work with leisure. People come for work and extend their stay to enjoy local attractions. — It's a trend that has been observed worldwide, and we've seen it with some strength in Brazil and Rio. It can occur in both large and small cities. There was more rigidity before the pandemic, but today companies are more flexible, and some even encourage this type of travel — affirmed Borges. Other flows have also been boosted in Rio over the past year, such as the expansion of sports tourism. — South American football has been a driving force in Brazil. Brazilian clubs participate in international football tournaments and also bring tourists to watch the matches and explore — stated Montanheiro. The trend research is being conducted for the second consecutive year. According to Marcelo Freixo, president of Embratur, the data will serve as input for public and private managers and industry professionals. — Tourism is a powerhouse, accounting for 8% of Brazil's GDP, and it can be the largest generator of employment and income in the country due to the size of the productive and economic chain. This data helps to qualify Brazil's promotion in the international market, as we begin to understand the sector's demand — asserted Freixo. The translation of this text into english was carried out by Project Irineu, O GLOBO's initiative to develop artificial intelligence tools. Here is the link to the original report. Mais recente Próxima Why was 'I’m still here' nominated for the Oscar for Best Picture? 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