No varejo do futuro, ‘tecno invisível’ e loja como ponto de conex?o 25 anos Valor Econ?mico.txt
Heather_Fisher_World_Cup_winner_on_hair_loss_identity_amp_resilience_-_BBC_Sport.txt
Sport Insight'People looked at me like I was a something,jogos do vitoria na serie a not someone'Published26 August 2025Image source, Getty ImagesByElizabeth ConwayBBC Sport"I didn't look in a mirror for years - maybe four or five years," former England and Team GB forward Heather Fisher says matter-of-factly."Looking back, I felt disgusting because people look at you like you're a something, not someone."She is explaining how she came to terms with losing her hair, the battles she has faced with her identity and the struggle for acceptance from others.Sitting in her living room, it is impossible to miss a white wall adorned in black handwriting.Take a closer look, and you see there are hundreds of motivational quotes and personal affirmations.The words tell a story even before she begins to share hers.'May feel lost'. 'May feel uncomfortable'. 'All part of the transition'. They are just a few of them.Image source, BBC SportImage caption, Fisher's living room wall is full of handwritten messages Fisher retired as an England player four years ago after a career mainly spent as a flanker that spanned more than a decade and also included a cameo in bobsleigh.She was part of the Red Roses squad that won the Women's World Cup in 2014, and played rugby sevens as well. She competed at the 2016 Rio Olympics - where Great Britain lost in the bronze medal match - and for England at the 2018 Commonwealth Games on Australia's Gold Coast.But some of her toughest battles happened off the pitch.In the countdown to the 2010 Rugby World Cup, her hair began to fall out. It is believed to have been triggered by a serious back injury.Just over a month later, it had all gone and Fisher was diagnosed with alopecia, an auto-immune condition that destroys the hair follicles."All my hair fell out in about five weeks. I was holding on to strands of hair," she recalls."I went to camp with my team-mates and my coaches actually shaved my hair off."Listen to the 'Plenty of Fishers' podcast with Heather Fisher on BBC Sounds'As a female, I don't ever feel like I fitted in'To play this video you need to enable JavaScript in your browser.This video can not be playedMedia caption, 'I've had wigs thrown at me'What followed was not just a physical change but a confrontation with her new identity."I've always struggled with my alopecia. Losing my hair and looking and feeling different", the 41-year-old explains. "As a female, I don't ever feel like I fitted in."Fisher tried to wear wigs but they never felt authentic."It felt like I was hiding and I didn't want to hide," she says. "I felt like I had to be brave and I had to own it. But that's not easy. I was in an England system where I didn't feel like I could be myself."It was not just internal struggles she faced - it was how others responded to her appearance."I've had wigs thrown at me. I've been about to go and play and had wigs thrown at me outside of the pitch," Fisher recalls."I've been asked why I'm about to go and play on a pitch with females when I'm a guy. Quite clearly, I'm not a guy. I've been physically poked out of toilets."These experiences left deep scars that Fisher is still working through."I think when you're an athlete, you're a role model to so many people and you're just supposed to take the hits," she adds."But I think on reflection, I don't see why I should be poked out of toilets. I don't see why police are waiting to check what I am. I've only had the time to reflect on it since retiring and stepping back."'We don't understand muscles and no hair'Fisher believes the sporting world has made modest strides in embracing women of all shapes and sizes and those with differences, with rugby seen as one of the most inclusive sports.Social media platforms, particularly TikTok, have played a significant role in shifting perceptions, allowing athletes to tell their own stories and highlighting the ways they break the mould.Reflecting on her own career, Fisher notes how different the landscape was even a few years ago.Social media presence was in its infancy when she was playing. If you worked on your profile, "you were almost seen as not taking the sport seriously," she adds.But that has changed now."If I was playing now for sure, I would definitely share my story on social media. It would turn heads and it would be a real positive way to showcase the game and showcase someone who looks and feels different," she says.Among the athletes redefining what it means to be a woman in sport is United States superstar Ilona Maher. She is the most followed rugby player - male or female - in the world, with millions of followers on TikTok and Instagram thanks to content that celebrates her strength and femininity."I think with Ilona Maher, it's really interesting because she's done such a great job," Fisher says."She's a great advocate for what she puts out there and she's brilliant. But she still looks very feminine."Image source, Getty ImagesImage caption, Fisher played at the Rugby World Cup, the Commonwealth Games and the OlympicsFisher says, by contrast, she feels she does not look feminine - and that is where the issue lies."We can put a woman out there and they might have muscles and they might have a certain way of looking, but they still look feminine," she explains."We accept women who are muscular and we understand muscles and women."But we don't understand muscles and no hair."Since retirement, Fisher has forged a career as a motivational speaker, a rugby pundit and a leadership consultant.She has also appeared on Channel 4's 'Celebrity SAS Who Dares Wins' and the BBC's 'Go Hard or Go Home'.And given the choice to have a full head of hair again, she would not want to change who she is."I'd be able to do a hair flick but it would do my head in and it would make me itchy so I wouldn't change it. It's made me who I am today," she says, with pride. "It's made me really resilient and I really, truly believe that I was born to stand out."Related topicsInsight: In-depth stories from the world of sportRugby UnionMore on this storyListen: Sport's Strangest Crimes - BloodgateListen to the latest Rugby Union Weekly podcast
